A new study from the Centre for Transportation Studies at Carleton University has found that if you’re interested in buying a car, you can use a website like Fidelity to research and choose the right one for you.
The study was published in the Journal of Automotive Research, and focused on the top-selling car models in the U.S. The researchers looked at data from more than 3,000 Fidelity dealerships and found that online sales account for nearly three-quarters of all new car sales.
The study looked at new car dealerships in the United States in 2016.
It found that sales were up 9.3 per cent in 2017, while sales of older models were up 7.7 per cent.
“We found that while most consumers are choosing a new vehicle from a dealership based on a search for an affordable option, consumers who are considering purchasing a vehicle online have a greater interest in the vehicles they’re considering buying than do those who are purchasing the vehicles from a local dealership,” says lead author and Carleton Professor John Koeppe.
He says the study has implications for both consumers and dealers, as it demonstrates that “online shopping is a more effective marketing strategy than a dealership-based marketing campaign”.
Koeppe says consumers should also consider whether they would consider buying from a dealer if they were to go online, because dealers can often offer higher-end options.
“If you’re in a better financial position to go out and spend more, I think you should,” he says.
Koeppes study is one of a number of recent studies that have examined the benefits of online shopping.
The Centre for Transport Studies at CTS studied the impact of ecommerce sites on sales.
In its 2017 study, the centre found that shoppers who used sites like Fulfillment by Amazon had lower purchase costs and higher satisfaction.
Fulfillments by Amazon and other online shopping sites have been accused of driving up prices, and have also been accused by some of driving consumers into brick-and-mortar stores to purchase.